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Startup Advising
Writing
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United States DOJ arrested Don Lemon for doing his job as a journalist.
Sarah Bierenbaum 1/31/26 Sarah Bierenbaum 1/31/26

United States DOJ arrested Don Lemon for doing his job as a journalist.

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You tell everyone you're fine. But you're second-guessing everything.
Sarah Bierenbaum 1/29/26 Sarah Bierenbaum 1/29/26

You tell everyone you're fine. But you're second-guessing everything.

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When my mom was dying, I got in my car and drove home. No one at work asked when I was coming back.
Sarah Bierenbaum 1/28/26 Sarah Bierenbaum 1/28/26

When my mom was dying, I got in my car and drove home. No one at work asked when I was coming back.

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Your plan to squeeze in ā€œjust 30 minutesā€ of work is probably ruining your day.
Sarah Bierenbaum 1/27/26 Sarah Bierenbaum 1/27/26

Your plan to squeeze in ā€œjust 30 minutesā€ of work is probably ruining your day.

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ICE killed another American citizen in Minnesota.
Sarah Bierenbaum 1/26/26 Sarah Bierenbaum 1/26/26

ICE killed another American citizen in Minnesota.

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She was so busy trying to fix her colleague, she forgot she has her own whole-a$$ job to do.
Sarah Bierenbaum 1/22/26 Sarah Bierenbaum 1/22/26

She was so busy trying to fix her colleague, she forgot she has her own whole-a$$ job to do.

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I've been fooling myself that everything would be "better" if I got shit done faster.
Sarah Bierenbaum 1/21/26 Sarah Bierenbaum 1/21/26

I've been fooling myself that everything would be "better" if I got shit done faster.

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I thought I could plan my whole 2026 business strategy with myself and a couple Post-its. 🤔
Sarah Bierenbaum 1/20/26 Sarah Bierenbaum 1/20/26

I thought I could plan my whole 2026 business strategy with myself and a couple Post-its. 🤔

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"…the appalling silence of the good people." — MLK Jr.
Sarah Bierenbaum 1/19/26 Sarah Bierenbaum 1/19/26

"…the appalling silence of the good people." — MLK Jr.

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Everything was working perfectly fine. Then the internet told me I was doing it wrong. 😱
Sarah Bierenbaum 1/15/26 Sarah Bierenbaum 1/15/26

Everything was working perfectly fine. Then the internet told me I was doing it wrong. 😱

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I hired an expert to push me. And then I basically smiled and said no thanks for 60 days.
Sarah Bierenbaum 1/13/26 Sarah Bierenbaum 1/13/26

I hired an expert to push me. And then I basically smiled and said no thanks for 60 days.

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Woof. These last two days have been rough y’all.
Sarah Bierenbaum 1/7/26 Sarah Bierenbaum 1/7/26

Woof. These last two days have been rough y’all.

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The biggest mistake I've made in 5 years of building my business? Trying to do it alone.
Sarah Bierenbaum 1/2/26 Sarah Bierenbaum 1/2/26

The biggest mistake I've made in 5 years of building my business? Trying to do it alone.

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Is December 31 a meaningful threshold or just another day on the calendar?
Sarah Bierenbaum 12/31/25 Sarah Bierenbaum 12/31/25

Is December 31 a meaningful threshold or just another day on the calendar?

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Hanukkah just ended. Christmas is tomorrow. I'm grateful for both.
Sarah Bierenbaum 12/24/25 Sarah Bierenbaum 12/24/25

Hanukkah just ended. Christmas is tomorrow. I'm grateful for both.

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Yesterday I said f*ck it to my to-do list.
Sarah Bierenbaum 12/17/25 Sarah Bierenbaum 12/17/25

Yesterday I said f*ck it to my to-do list.

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ā€œIf I don’t figure this out, one or both of us getting fired.ā€
Sarah Bierenbaum 12/10/25 Sarah Bierenbaum 12/10/25

ā€œIf I don’t figure this out, one or both of us getting fired.ā€

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After 8 hours in an ER recently, I couldn't stop thinking about our nurse, Lisa.
Sarah Bierenbaum 12/3/25 Sarah Bierenbaum 12/3/25

After 8 hours in an ER recently, I couldn't stop thinking about our nurse, Lisa.

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I'm the child of two psychologists, and I still had to cry alone in my house before I finally called a therapist.
Sarah Bierenbaum 12/2/25 Sarah Bierenbaum 12/2/25

I'm the child of two psychologists, and I still had to cry alone in my house before I finally called a therapist.

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ā€œBottom line, there’s also no evidence that umbrellas don’t cause kittensā€
Sarah Bierenbaum 11/22/25 Sarah Bierenbaum 11/22/25

ā€œBottom line, there’s also no evidence that umbrellas don’t cause kittensā€

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