I will never tell you that you're broken just so I can sell you something.

I will never tell you that you're broken just so I can sell you something.

If there's one thing I've noticed as an entrepreneur, it's how many marketing and sales gurus insist I need to emphasize the "pain" of my potential clients. Lean into what's hard. What's holding them back. What they can't do without me.

And I'm going to be honest with you: the vast majority of my clients don't need me.

Maybe that sounds crazy, but it's true. 🤷🏼‍♀️

My clients are badass leaders who are great at what they do. They've built powerful careers and are often at the top of their game. They're confident. They do great work.

And they're stepping into a new chapter where the stakes are higher and the relationships are new and critical.

Can they tackle this on their own? Absolutely.
If we work together, will they build stronger relationships with the key players critical to their success? Absolutely.

But will they fall on their asses and fail without me? No.

And I won't pretend otherwise just to get clients. 🙅🏼‍♀️

So if you're looking to partner with someone who knows you're a badass, will push you to build the relationships you know you need, and will occasionally make terrible jokes — let's talk.

And if that's not your jam, scroll on by.

What’s you're favorite "you are so broken and I can help you" marketing line you've seen lately?

Image: me drinking a ridiculous s’mores coffee that I don't need but 100% made my life better. 😜