Apparently "if you build it they will come" is not a sales strategy. 😂

Apparently "if you build it they will come" is not a sales strategy. 😂
(Five years into running a business, I'm finally admitting this to myself.)

I know. I KNOW.

The stories I tell myself about sales and salespeople are… unattractive. 😬 Which is wild given that some of my favorite humans have made their careers in sales. But somehow those stories took root anyway.

So I decided to do something about it.

I started listening to Carole Mahoney's book Buyer First this weekend, and within minutes I was hooked. She opens with a hilarious impression of her always-selling Boston realtor grandmother, and I giggled out loud.

I'm now sitting down to do the exercises at the end of chapter one: getting to the bottom of where my early sales stories came from. Will report back.

What book, person, or experience changed your mindset about sales?
(Carole’s book linked in the comments)

Image: me chilling in the hammock, which sounds much more comfortable than confronting my feelings about selling. 😬